Bean & Co.
Concept, Branding & Packaging Design for a bold, innovative coffee shop aimed at redefining the coffee experience.
Role: Designer and Creative Director.
About the Project:
Bean & Co. is a conceptual coffee shop designed to break away from the stereotypical coffee branding that’s often muted and minimalistic. Instead, it embraces bold colors, vibrant patterns, and unique menu designs that reflect its adventurous and diverse flavors. The branding was created to stand out, offering a fresh take on coffee shop aesthetics that capture attention and inspire curiosity.
This passion project included the creation of a cohesive and engaging brand identity, from the logo design to packaging, social media assets, and even a custom menu design with an unconventional shape to further enhance its uniqueness. The project demonstrates how thoughtful design can transform even the most familiar experiences into something memorable.
Deliverables:
Logo Design
Color Palette & Typography
Pattern Design
Packaging Mockups
Social Media Assets
Menu Design
Curated Brand Photography
Highlights:
Designed a vibrant and playful logo that represents the brand’s lively personality.
Created unique menu designs with innovative shapes to intrigue customers.
Developed bold packaging that stands out on shelves, emphasizing the shop’s unconventional approach.
Crafted social media assets that reflect the brand’s fun and dynamic tone.
