Noir Brew

Branding & Visual Identity Design for Noir Brew, combining elegant simplicity with a sophisticated coffee culture theme to attract discerning coffee enthusiasts.

Role: Designer, Branding Specialist, and Creative Director

About the Project: Noir Brew's branding project involved creating a visual identity that reflects the rich, indulgent nature of specialty coffee. This rebranding initiative was aimed at elevating the brand’s aesthetic, appealing to both new and existing coffee lovers who value style and substance in their coffee choices. The design integrates minimalist elements with a luxurious feel, drawing on the sophisticated atmosphere of upscale coffee houses.

The rebrand uses a palette of deep, moody colors complemented by clean, modern typography to capture the essence of Noir Brew. The design elements, including the logo and brand patterns, use sharp, geometric lines to convey a contemporary yet timeless elegance.

Deliverables:

  • Logo Design

  • Secondary Logos

  • Logomark

  • Submark

  • Color Palette

  • Brand Patterns

  • Brand Collateral

  • Social Media Templates

  • Brand Packaging

  • Brand Assets (Illustrations)

  • Font Pairings

  • Custom Typography for the Logo

Highlights:

  • Logo and Brand Marks: A series of primary and secondary logos, including a distinctive logomark and submark, designed to be versatile and memorable across all branding platforms.

  • Color Palette: A curated set of colors that communicate the brand's luxurious and bold character, enhancing the visual appeal and brand recognition.

  • Brand Patterns and Illustrations: Custom patterns and detailed illustrations that reinforce the brand's unique identity and can be utilized across various media from packaging to online content.

  • Social Media Templates: Designed to maintain brand consistency across digital platforms, ensuring that every post reflects Noir Brew's elegant aesthetic.

  • Packaging Design: Sophisticated packaging that stands out on shelves and conveys the quality of the product, enhancing consumer experience from the point of purchase.

  • Typography: Custom typography for the logo and careful selection of font pairings that balance readability with stylistic flair, suitable for all branding touchpoints.

Credits: All work, from initial concept through to final execution, was completed independently, showcasing a deep understanding of branding principles and a strong aesthetic sense tailored to the contemporary coffee culture.

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