Urban Zen
Branding & Concept Design for a calming, nature-inspired yoga studio.
Role: Designer, Branding Specialist, and Creative Director
About the Project:
Urban Zen is a conceptual yoga studio brand designed to evoke calm, peace, and a connection to nature. The goal was to create an identity that reflects the serene and grounding atmosphere of the studio while appealing to a modern, health-conscious audience. The branding includes a soothing color palette of greens and beiges, inspired by nature, which reflects the tranquil environment that Urban Zen aims to foster.
The logo and custom pattern were created to evoke fluidity and calm, capturing the essence of yoga and meditation. Additionally, conceptual packaging was designed to complement the brand’s peaceful and harmonious aesthetic, reflecting the studio's commitment to holistic wellness.
Deliverables:
Logo Design
Color Palette & Typography
Custom Pattern Design
Conceptual Packaging Design
Highlights:
Logo Design: The logo incorporates soft, flowing lines that mirror the serenity and balance of yoga practice, evoking a sense of peace and mindfulness.
Color Palette: Greens and beiges were chosen to evoke calmness, nature, and balance, aligning with the holistic wellness values of the brand.
Pattern Design: Created a custom pattern that complements the logo and can be used across branding materials to create a cohesive, calming aesthetic.
Packaging: Designed conceptual packaging that integrates the brand’s colors and patterns, reinforcing the peaceful, zen-like feel of the studio.
Credits:
All work completed independently, from concept to final production.
